slayeol:

EXO’s physical sales are always great but can we talk about their digital for a second? Everyone likes to pretend that EXO’s digitals are sub-par and that the only reason they chart is because of 12 yr old fangirls streaming at midnight. But then HOW exactly have their digitals been improving consistently with each comeback? How do they reach 800 K to 1 M downloads for their songs? How did they ever manage to stay in the top 2-3 when they had competition from digital monsters like Miss A w the best selling girl group song of 2015 and Big Bang whose power everybody knows. And with this recent comeback they’ve outdone themselves again and stayed #1 for more than 100 hours at Melon now when the longest they ever charted prior was 36 hours with SFY. With each comeback they are getting stronger and stronger digitally and at this point no one can say it’s just fandom power anymore. It’s especially impressive when you think about the fact that Monster is a heavy beat dark song which is the exact opposite of the general public’s taste. But even so they werent afraid to go outside what would have assured them instant success, they are trying new things and the public is definitely listening. Yes, EXO is a digital monster but that’s not the only power they have and its about time ppl realize.